		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956-. Material type: Book; Format: regular print Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 KE ST.
		Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller by Keller, Kevin Lane, 1956-. Edition: 3rd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008Other title: Lessons from the world's strongest brands.Availability: Items available for loan: University of Wollongong in Dubai (2). Checked out (1). Location(s): Main Collection 658.872 KE BE.

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